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Core Web Vitals & Performance

Website Speed Optimization & Core Web Vitals Fixes

Slow pages lose visitors, conversions and rankings. We diagnose exactly what slows your website, fix it at the source, from heavy images and render-blocking scripts to slow servers and database queries, and prove the improvement with real-user data.

  • Core Web Vitals in the green
  • SEO-ready architecture
  • You own the code & hosting

What this covers

  • Core Web Vitals Optimization
  • Website Performance Optimization
  • Performance Optimization

Typical timeline

Audit in 3–5 days; most fixes are implemented within 1–3 weeks.

Who it is for

Who our Website Speed Optimization service is for

Google measures page experience with Core Web Vitals: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. We target all three using lab tests and field data from real users, so improvements show up where they count.

Discuss your requirement
  • 01

    Businesses whose website scores poorly in PageSpeed Insights

  • 02

    E-commerce stores losing shoppers on slow product and checkout pages

  • 03

    WordPress sites weighed down by plugins and page builders

  • 04

    Web apps whose dashboards feel sluggish as data grows

Capabilities

What is included in Website Speed Optimization

Performance audit

Lab and field analysis with Lighthouse, PageSpeed Insights, CrUX and WebPageTest to find the real bottlenecks.

LCP improvements

Faster hero images and fonts, better server response time, preloading and critical CSS.

INP & JavaScript optimisation

Reducing and deferring JavaScript, breaking up long tasks and removing unused third-party scripts.

CLS fixes

Stable layouts with reserved space for images and embeds and non-shifting fonts.

Server & caching tuning

CDN setup, full-page and object caching, compression and database query optimisation.

Performance budgets & monitoring

Budgets in your deployment pipeline and alerts so speed does not regress.

Also covers Core Web Vitals OptimizationWebsite Performance OptimizationPerformance Optimization

How we work

A clear, step-by-step delivery process

You always know what happens next, who is responsible and what you will receive at each stage.

Typical timeline

Audit in 3–5 days; most fixes are implemented within 1–3 weeks.

  1. 01

    Baseline

    Current field and lab metrics are recorded for key page templates.

  2. 02

    Diagnosis

    Bottlenecks are traced to specific files, scripts and server calls.

  3. 03

    Fix plan

    Changes are prioritised by impact and effort.

  4. 04

    Implementation

    Fixes are deployed and tested for regressions.

  5. 05

    Verification

    Before-and-after reports, with field data tracked over the following 28 days.

Deliverables

What you receive

  • Performance audit report
  • Implemented optimisations
  • Before-and-after Core Web Vitals report
  • CDN and caching configuration
  • Performance budget setup
  • Recommendations for your developers

Technology & standards

Tools we work with

LighthousePageSpeed InsightsChrome UX ReportWebPageTestCloudflareRedis / VarnishWebP & AVIF imagesNext.js / WordPress / Laravel

We recommend tools based on your scale, budget and existing systems, not on what is fashionable. Every choice is explained in the proposal.

Engagement models

Choose how we work together

Fixed-price build

Design, development, content migration and launch against a written scope and milestone plan.

Most chosen

Design + growth partnership

Launch plus ongoing CRO experiments, new landing pages and SEO improvements each month.

Care plan

Updates, backups, uptime monitoring, security patches and small changes under a monthly plan.

How pricing works: Websites are quoted on page count, design depth, integrations and content. After a short call you receive a fixed quote with a clear list of pages and features.

Get a quote

FAQs

Website Speed Optimization: frequently asked questions

What are Core Web Vitals?

They are Google's user experience metrics: Largest Contentful Paint for loading (good at 2.5 seconds or less), Interaction to Next Paint for responsiveness (good at 200 ms or less) and Cumulative Layout Shift for visual stability (good at 0.1 or less).

Will speed optimisation improve our Google rankings?

Page experience is one of many ranking signals, so speed alone will not guarantee top positions. It does reliably improve user experience, conversions and crawl efficiency, all of which support rankings.

Can you speed up a WordPress site?

Yes. We reduce plugin bloat, optimise themes and page builders, add caching and a CDN, compress images and tune the server, often with large gains.

Why is our PageSpeed score different every time?

Lab scores vary with network and server conditions. Google assesses Core Web Vitals using field data from real Chrome users over 28 days, which is why we track both.

Reply within one business day

Request a proposal for Website Speed Optimization

Share a few details. A senior specialist reviews them and schedules a call to discuss scope, timeline and cost, with no obligation.

  • Written scope and fixed quote
  • NDA signed before you share sensitive details
  • Direct access to the people doing the work

By submitting you agree to be contacted about this enquiry. We never share your details.

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